Going deeper with vanity metrics

In my previous post, I discussed vanity metrics and why they can create problems for managers. But are vanity metrics all bad? And can anything be done to improve upon them? To answer these questions, let's return to why vanity metrics are so common: (1) they're superficially easy to measure;…

Vanity metrics

You may have never heard of the term, but you've definitely encountered "vanity metrics" before. A vanity metric is a measure that makes you feel good, but does not actually mean you’re accomplishing anything. The term was invented by Eric Ries, who writes about startup companies. And because Eric…